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    Branding

    Branding is the strategic process of creating a unique identity for a business, product, or individual. It encompasses logo design, color schemes, messaging, and brand voice to build recognition and trust. Effective branding differentiates companies in competitive markets, fostering customer loyalty and driving growth.Key elements include brand positioning, digital presence, content marketing, and customer experience. Modern branding embraces storytelling, social media, and purpose-driven.